How to Get Google AdSense Approved: Site Requirements Checklist.

How to Get Approved for Google AdSense (2025 Site Requirements)

Turning on ads can feel like the moment your blog starts to pay you back. Then you hit the wall called AdSense approval and wonder what you missed. You are not alone. The good news is, approval is clear when you know what Google expects.

Google AdSense lets you earn from your content with relevant ads, placed automatically. It is free, simple to set up, and scales with your traffic. You create, Google serves the ads, and you get paid for clicks and views. That is why so many site owners start here.

This post breaks down the essential website requirements for 2025 approval. You will learn what Google looks for, like a custom domain and solid hosting, original content that helps users, key trust pages, clean site structure, mobile friendly design, and strict policy compliance. We will also cover common blockers, from thin pages to messy navigation and fake traffic.

There is no magic traffic number for approval. Quality beats raw visits every time. If your pages are helpful, original, and easy to use, you are on the right track. Keep it honest, fast, and user first, and your odds go up.

Want a quick primer before you apply? Here is a helpful video: 

Build a Professional Website Foundation for AdSense Success

A solid site setup signals that you take your project seriously. AdSense reviewers look for real ownership, stable performance, and a site that feels safe for users. Start with a clean domain and hosting stack, then add the basics like SSL and clear navigation. This foundation lifts trust, reduces friction, and boosts approval odds.

Pick a Custom Domain to Stand Out

Free subdomains look temporary and hard to trust. A custom domain, like yoursite.com, shows ownership, brand intent, and long-term commitment. It also makes your site easier to remember and link to.

What to do:

• Pick a short, brandable name. Avoid hyphens and hard-to-spell words.
• Choose a common TLD. .com is ideal. .net or .co work if .com is taken.
• Turn on WHOIS privacy to protect your info.
• Add SSL from day one. Your site should load on HTTPS.

Quick setup steps:

1. Search and register your domain.
2. Add domain privacy and auto renewal.
3. Point DNS to your host. Use the nameservers provided by your host.
4. Issue a free SSL certificate. Most hosts or CDNs handle this in one click.
5. Set a single canonical URL. Pick either https://www.yoursite.com or https://yoursite.com.

Affordable registrars:

• Cloudflare Registrar offers low-cost domains with no markup, plus simple DNS. See details on the official page: Low-Cost Domain Names | Cloudflare Registrar.
• If you want a comparison overview, this guide is helpful for pricing and support factors: 10 Best Domain Name Providers in 2025: An Expert Guide.

Common pitfalls to avoid:

• Building on a free subdomain, then migrating later. Migrations can break links and slow approval.
• Using a long, keyword-stuffed domain. It looks spammy and hurts brand trust.
• Skipping SSL. Mixed content and insecure pages signal risk.

Choose Fast and Secure Hosting

Speed and stability matter for users and for AdSense checks. A host with slow servers or frequent downtime can stall your application. Aim for uptime above 99.9 percent, fast support, and easy scaling.

Start simple:

• Shared hosting is fine for new sites. It keeps costs down while you test and grow.
• Pick a plan with HTTP/2 or HTTP/3, free SSL, and a built-in CDN or easy CDN hookup.
• Confirm daily backups and one-click restores.

Why speed matters:

• Faster pages reduce bounce, increase time on site, and help your metrics.
• Google reviews user experience signals. A fast, stable site is a positive trust signal.

What to look for in a host:

• Consistent uptime and transparent status page.
• SSD or NVMe storage, not legacy HDD.
• Data centers near your audience for lower latency.
• Clear resource limits and fair-use policies.
• Helpful support with real response times, not just bots.

Red flags:

• “Unlimited everything” with vague caps hidden in the fine print.
• Frequent downtime or throttling during basic traffic spikes.
• No backups, no malware scanning, or slow SSL issuance.

Quick setup checklist:

1. Buy a starter shared plan from a reputable provider.
2. Connect your domain via nameservers or A records.
3. Install WordPress or your CMS with a one-click installer.
4. Turn on SSL and force HTTPS.
5. Add a lightweight caching plugin, set image compression, and test Core Web Vitals.
6. Monitor uptime with a simple alert tool. If uptime dips, switch hosts before you apply.

A fast, secure, and clean setup tells Google your site is real and ready. Pair that with helpful content and clear policies, and you are much closer to approval.

Craft Essential Pages and Original Content That Google Loves

Strong content and clear trust signals do the heavy lifting for AdSense approval. Thin sites get flagged, so show depth, real authorship, and user-first intent. Put the basics in place, then publish helpful posts that answer real questions.

Add Key Pages Like About, Contact, and Privacy Policy

These pages prove you are a legitimate site. They also answer what users and reviewers look for before they trust a brand.

• About Us: Share who you are, what the site covers, and why it exists. Add a short founder bio, a photo, and your mission. Include your location and any expert credentials if relevant. This builds author credibility.
• Contact Us: Give users a real way to reach you. Add a working form, a direct email, and your social profiles if you use them. If you have a business address, include it. Test the form before you apply.
• Privacy Policy: Explain what data you collect, cookies, analytics, advertising partners, and how users can opt out. You can start with a generator, then tailor it to your stack. Try the Free Privacy Policy Generator and edit to match your tools. For an overview of generator options, see this comparison of the best privacy policy generators.
• Terms and Conditions: Set the rules for using your site. Cover user behavior, intellectual property, disclaimers, and limitations of liability. If you publish reviews or affiliate content, note how you handle links and disclosures.

Tips to nail these pages:

• Use clear language, not legal jargon you do not understand.
• Link to these pages in your footer and main menu.
• Keep them updated when your tools or data practices change.

Create Plenty of Unique, Valuable Content

Depth wins. Publish 15 to 20 original posts before you apply. Aim for 800 to 1,500 words each. Format for easy reading with headings, short paragraphs, bullets, and at least one relevant image per post.

What to publish:

• Problem-solver posts: Answer the exact questions your audience asks.
• How-tos and checklists: Show steps, tools, and common pitfalls.
• Comparisons or reviews: Be honest and include real pros and cons.
• Case studies or examples: Share results, screenshots, and what you learned.

Quality standards to follow:

• Originality only: No copying. Run each draft through a plagiarism checker like Copyleaks. Rewrite until every line sounds like you.
• Clear structure: Use H2s and H3s to break topics into chunks. Add a short summary or key takeaways at the end.
• On-page basics: One main keyword, related terms, descriptive title, meta description, and a clean URL. Add internal links to related posts and external links to trusted sources when they help the reader.
• Richness: Add stats, quotes, or screenshots where they add value. Use descriptive alt text on images. Credit sources.
• Reader-first tone: Explain the why, not just the what. Cut fluff. Keep sentences short and direct.

A simple content plan to get there:

1. Make a list of 20 questions your audience asks.
2. Group them into 4 to 5 themes. Turn each theme into a pillar post.
3. Write support posts that answer narrower questions and link back to the pillar.
4. Publish on a steady schedule, then improve posts based on reader feedback and data.

Consistency, clarity, and originality signal a real site. Pair that with your key pages and you will look ready for AdSense.

Enhance User Experience and Follow Google Rules to Seal Approval

Good UX and clean compliance are where many reviews focus. Make your site easy to use, fast, and policy-safe, and your approval odds rise. Think like a visitor first, then confirm your choices with data and policy checks.

Photo by Tranmautritam

Design Easy Navigation and a Clean Layout

Visitors should find what they need in one or two clicks. Keep menus simple, make your layout scannable, and ensure the site works on every screen.

• Keep your main menu short. Aim for 5 to 7 top items, with clear labels like Home, Blog, Reviews, Guides, About, Contact.
• Use a logical hierarchy. Group posts under categories and use breadcrumbs so users always know where they are.
• Make the header sticky on mobile. Add a visible search icon and a clear call to action.
• Choose a responsive theme. Test on common devices and breakpoints. Avoid heavy sliders and auto-play elements.
• Remove clutter. Trim pop-ups, limit banner stack, and keep sidebars lean. White space improves reading and ad viewability.
• Increase readability. Use a 16 px or larger body font, 1.5 line height, and high-contrast colors.

Quick checks that help:

1. Open key pages on your phone. Can you read, tap, and scroll with one hand?
2. Run a speed and UX test. Review suggestions in About PageSpeed Insights.
3. Fix slow assets. Compress images, lazy-load media, and limit third-party scripts.
4. Test real tasks. Can a new visitor find your best post in 10 seconds?

Why this matters: better UX lowers bounce, boosts time on page, and signals quality to AdSense. A site that feels clean and predictable earns trust fast.

Drive Real Traffic and Stick to AdSense Policies

Google wants real users, not spikes from bots or fake referrals. Grow steady, keep content honest, and align with the rules.

Build traffic the right way:

• SEO basics: target one main keyword per page, add helpful internal links, and write clear titles and meta descriptions.
• Social proof: share posts on platforms your audience uses. Pin your best guides and reshare updated content.
• Email list: capture emails with a simple lead magnet, send useful updates, and bring readers back to new posts.
• Content cadence: publish on a schedule and refresh older pages with better examples and updated data.

Follow policy essentials:

• No adult, violent, or hateful content. Keep pages brand-safe.
• No made-up facts. Cite sources, add context, and correct errors.
• No fake clicks, traffic swaps, or paid bot visits. Do not ask users to click ads.
• Keep your site age-appropriate. You must be at least 18, or have a parent or legal guardian apply on your behalf.

Helpful signals:

• Consistent engagement like comments and time on page shows real interest.
• Clear author bios, dates, and sources raise trust.
• Fast, stable pages reduce bounce and help reviewers see the value quickly. For speed ideas and testing methods, you can review this guide to reading a PSI report: Understanding Your Google PageSpeed Insights Report ...

Bottom line: grow organic traffic, avoid shortcuts, and keep to AdSense policies. UX and compliance together make approval far more likely.

Conclusion

Getting approved for AdSense comes down to a clean setup, trust pages, original content, great UX, and tight policy practice. Lock in a custom domain, SSL, and reliable hosting. Publish helpful posts with clear structure, then link your About, Contact, Privacy Policy, and Terms where users expect them. Keep pages fast, mobile friendly, and easy to browse. Stick to brand‑safe topics, honest claims, and real traffic.

Take one focused pass through your site today. Audit speed, layout, menus, and legal pages. Prune thin content, fix broken links, and polish your best posts. When your site looks and feels ready, apply with confidence.

If you found this guide helpful, share your approval story or roadblocks in the comments. Want more practical tips on AdSense and monetization? Subscribe to get new posts as they drop. Your next approval email could be the one that starts paying your hosting bill.