Google AdSense Approval: 20 Tips to Get Approved Fast

Get Approved for AdSense: 20 Tips for Website Success (2025)

Sam launched a clean blog, posted twice a week, and still earned nothing. After two rejections for “thin content” and a missing privacy policy, they felt stuck. If that sounds familiar, you’re not alone.

Google AdSense pays you to show relevant ads on your site. Approval matters because it turns page views into steady income, even on a small blog. The catch, you must meet clear standards that favor real value and real users.

In this guide, you’ll get 20 practical tips based on 2025 requirements. We’ll cover what Google wants to see, original content with at least 15 to 20 solid posts, a custom domain, fast pages, and a mobile friendly layout. We’ll fix common blockers too, missing About, Contact, and Privacy Policy pages, confusing navigation, copied or thin content, and fake or paid bot traffic.

You’ll also learn what to avoid before you apply, no other ad networks running, no broken links, and no risky topics. We’ll keep it simple and focused so you can apply with confidence and get approved faster.

Want a quick primer while you read? Here’s a helpful video: 

Set Up Your Website for AdSense Success

Before you apply, set a solid foundation. Google looks for a real brand, fast pages, and proof that users can find and use your site. These basics prevent quick rejections and set you up for traffic growth.

Choose a Custom Domain and Solid Hosting

A custom domain builds trust. A clean .com, .net, or country TLD looks credible to users and advertisers. Free subdomains often signal hobby projects, which hurts both trust and rankings.

Strong hosting matters for speed and uptime. Slow pages kill user experience, and Google watches that. Pick a host with reliable uptime, SSD storage, and built-in caching.

• What to look for: 99.9% uptime, SSL, daily backups, quick support, and data centers near your audience.
• Good budget options: Many site owners start with Bluehost or SiteGround for stable performance and support.
• If you are comparing entry plans, this quick side-by-side can help: Bluehost vs. SiteGround.
• On a tight budget and just starting out? Review this roundup of cheap hosts to balance price and speed: Top 10 Cheap Web Hosting Providers in 2025.

Tip: Test your host’s speed with a few sample pages. If time to first byte is high or pages stall, switch early.

Connect to Google Search Console Early

Connect Search Console as soon as your site goes live. It proves ownership, speeds up indexing, and shows you errors to fix before you apply.

Follow these steps:

1. Verify ownership: Add your domain property, then verify using DNS, an HTML file, or a meta tag. Use the official guide: Verify your site ownership.
2. Submit a sitemap: Add yourdomain.com/sitemap.xml in the Sitemaps panel. This helps Google find your pages faster.
3. Check coverage: Review the Pages or Indexing report for errors like 404s, redirects, or blocked pages.
4. Use URL inspection: Request indexing for important pages after you update them.
5. Watch Core Web Vitals: Fix slow LCP or layout shift issues. Faster pages improve user experience and ad viewability.

Set a weekly reminder to review impressions, clicks, and index status. Momentum before you apply helps.

Make Sure Your Site Is Fully Built and Live

Do not apply with a half-finished site. Google rejects “under construction” sites quickly.

• Publish at least 15 to 20 quality pages. Mix in pillar posts, helpful how-tos, and a few evergreen guides.
• Remove coming soon pages, placeholder text, and empty categories.
• Fix broken links and 404s. Check menus and footer links.
• Make all pages public, crawlable, and mobile friendly.

Example: A niche tech blog might launch with 10 how-tos, 5 comparison guides, and 3 buyer’s guides, all interlinked and easy to navigate.

Verify Age and Google Account Requirements

Use a personal Google account for your AdSense application, and make sure you are over 18 years old. This is non-negotiable. Match your account details with your payment info to avoid payout delays later. If you plan to apply as a business, keep legal documents and tax info ready. Start simple with a personal account if you are unsure.

Add Essential Legal and Info Pages

These pages show you are a real publisher and keep you aligned with Google’s policies:

• Privacy Policy: State cookie use, data collection, and third-party services, including ads. Write it in plain language. Use a free generator to start, then adapt it to your site.
• Terms of Service: Outline basic rules, intellectual property, and limitations.
• About: Tell users who you are, what you cover, and why your content helps.
• Contact: Add a contact form or email, plus a physical location if you have one.

Place these pages in the header or footer so they are easy to find. Keep them original, not copy-paste. Update them when your tools or data practices change.

Key takeaway: A real brand with a clean domain, fast hosting, live content, a verified presence in Search Console, and clear legal pages checks the boxes Google expects in 2025.

Craft Original Content That Google Loves

Google rewards content that solves real problems, shows clear expertise, and keeps users on the page. Before you apply, build a small library of helpful posts, write for readers first, and polish each piece. Avoid copied or mass-produced text. Google has tightened policies around repetitive and low-value content, so stay current by skimming the AdSense policy change log.

Aim for 15 to 20 High-Quality Posts First

Start with a focused batch of evergreen posts. These are topics that stay useful for months or years, like how-tos, checklists, and beginners’ guides. Aim for 800 to 1,500 words per article so you can cover a problem with depth and clarity.

• Pick evergreen topics: Choose core questions in your niche. For example, a fitness blog could publish "Beginner Dumbbell Routine," "Macros 101," and "Protein Sources You Can Afford."
• Solve one problem per post: State the problem early, then give steps and examples users can follow.
• Show consistency: Target 15 to 20 solid posts before applying. This signals reliability and value.
• Plan a simple content calendar: Map four to eight weeks. Post twice a week if possible. Rotate formats like tutorials, comparisons, and FAQs.
• Internal link smartly: Link related posts to guide readers deeper. This improves dwell time and helps crawlers.

Quick structure you can reuse:

1. Clear intro with the problem.
2. Short steps with subheads.
3. Real examples or a mini case.
4. Summary with next steps and links to related posts.

Write Clear, Helpful Content Without Copying

Original content is non-negotiable. Duplicates, lightly edited AI text, or scraped summaries get flagged. Readers and reviewers spot it fast. Keep your research wide, but write in your voice and add insights only you can provide.

• Research uniquely: Read two to three sources, then step away and outline from memory. Add your experience or results.
• Use simple language: Aim for an 8th to 9th grade reading level. Short sentences. Strong verbs. No fluff.
• Add personal insights: Share what worked, mistakes to avoid, tools you use, and screenshots if needed.
• Cite when helpful: If you reference a rule or change, point to a reliable source. For practical approval tips, see this quick guide on AdSense approval strategies.
• Avoid mass-produced content: If you use AI to brainstorm, rewrite everything in your voice and verify facts.

A simple originality check:

• Could a reader find this same angle on ten other sites?
• Did you add a unique example, template, or step-by-step process?
• Would you bookmark it if you were the reader?

Optimize Readability with Short Paragraphs and Headings

Most readers scan on mobile. Make it easy to skim and absorb. Good formatting also improves engagement signals like time on page and scroll depth.

• Short paragraphs: 1 to 3 sentences each. White space helps.
• Clear subheads: Use H2 and H3 to break sections. Front-load keywords naturally.
• Bullets and numbered steps: Use lists to present steps, tools, or takeaways.
• Plain words: Choose simple terms. Cut filler words and jargon.
• Emphasis wisely: Bold key phrases, not whole sentences.

Example formatting approach:

• Problem: “Struggling to reduce bounce rate on mobile?”
• Solution steps with H3 subheads
• Short bullet list of fixes
• A small example with results
• Summary with next action

Incorporate Images and Media Thoughtfully

Images and short media snippets increase clarity and keep users engaged. Use visuals that explain, not distract.

• Use original or licensed images: Take your own screenshots or use stock you have rights to. Add credits when required.
• Write helpful alt text: Describe the image purpose, not just the file name. Example: “Checklist of steps for starting a blog content calendar.”
• Compress and size correctly: Large files slow pages. Use modern formats, lazy-load below the fold, and test speed.
• Only add media that helps: Charts, process diagrams, and before-and-after images beat generic photos.
• Name files well: Use descriptive file names, like keto-meal-plan-template.png.

Performance matters. Slow pages hurt rankings and ad viewability. Keep media light and relevant.

Proofread and Edit for Polish

Before you hit publish, give each post a quality pass. You want clean, human writing that sounds natural.

• Do a manual read-through: Read out loud to catch awkward phrasing and long sentences.
• Use tools, then edit: Run Grammarly or similar, but make final calls yourself.
• Check structure: Strong intro, clear subheads, action steps, and a short summary.
• Fix style issues: Keep tone consistent. Remove filler words and passive voice where possible.
• Verify facts and links: Check stats, dates, and any claims. Replace broken links.

A quick editing checklist:

1. Title matches search intent.
2. Intro states the problem simply.
3. Each section solves part of the problem.
4. Images are optimized and labeled.
5. Final read for clarity and flow.

Create content you would send to a client or a friend. When posts feel helpful, honest, and tidy, approvals come faster.

Boost User Experience and Policy Compliance

Great UX and clean compliance go hand in hand. Reviewers check how your site looks and behaves on mobile, whether users can find content fast, and if you follow Google’s rules without cutting corners. Fix these now to avoid common rejections tied to poor UX, intrusive elements, or missing disclosures.

Design a Mobile-Friendly and Fast Site

In 2025, most applicants get judged on mobile first. Your layout, fonts, buttons, and media should feel natural on a phone, not squeezed.

• Use a responsive theme: Pick a trusted WordPress theme with built-in responsiveness and good speed scores. Examples include official WordPress responsive themes and lightweight options from reputable developers.
• Run mobile checks: Google retired the standalone Mobile-Friendly Test, but you can review their note and use Search Console’s mobile usability checks for current guidance. See the official notice here: The Search Console mobile friendly testing tool (retired). For an extra pass, a third-party checker like Mobile-Friendly Test by Sitechecker is helpful.
• Optimize images for speed:
  • Compress images, use WebP or AVIF, and cap widths to your content area.
  • Lazy-load media below the fold.
  • Name files clearly and add concise alt text.
• Keep Core Web Vitals healthy: Aim for fast first load, stable layouts, and quick interaction. Reduce large scripts, defer non-critical code, and cache pages.

Quick wins that move the needle:

1. Switch to a lightweight theme and only keep essential plugins.
2. Compress images in bulk and enable lazy loading.
3. Remove render-blocking scripts from the header.

Create Intuitive Navigation for Easy Browsing

Clear navigation reduces pogo-sticking and bounce, which helps your AdSense review.

• Simple menus: Limit top-level items, then group related pages. Put About, Contact, Privacy Policy, and Terms in the header or footer.
• Helpful internal links: Link related posts inside your content to guide readers through a topic path. Use descriptive anchor text and keep it relevant.
• Visible search bar: Place it in the header on desktop and inside the mobile menu. Make it easy to find any page in two steps or less.
• Breadcrumbs: Add breadcrumbs to keep users oriented, especially on long content hubs.

Example structure that works:

• Menu: Home, Topics, Guides, Reviews, About
• Footer: Privacy Policy, Terms, Contact, Sitemap

Follow All Google Policies Strictly

Policy compliance is a must. Violations lead to fast rejections or bans.

• No prohibited content: Skip adult themes, illegal products, hate, or harmful topics.
• Originality only: Do not publish copied text, repackaged content, or auto-generated filler. Write in your voice and add unique value.
• Clear disclosures: Keep your Privacy Policy and Terms up to date. State cookies, data use, and third-party services, including ads.
• Safe user journey: No malware, deceptive redirects, or fake download prompts.

If you fix content and policy gaps first, reviewers see a trustworthy site, not a risk.

Avoid Anything That Looks Spammy or Intrusive

Intrusive elements turn users away and can hurt your approval.

• Skip aggressive pop-ups: Avoid entry pop-ups, timed overlays, or sticky bars that cover content. If you must use one, delay it, cap frequency, and make it easy to close.
• Limit outbound links: Too many affiliate or unrelated links look spammy. Keep links relevant and add rel attributes when needed.
• Use a clean layout: Prioritize content, white space, readable fonts, and consistent spacing. Avoid flashing elements or autoplay with sound.
• No misleading UI: Buttons should look like buttons, not ads. Label affiliate sections clearly.

A tidy, content-first layout improves time on page, scroll depth, and trust.

Test Ad Placements Without Real Ads Yet

Plan where ads will sit now so they blend in later and do not disrupt reading.

• Use placeholders: Add simple boxes or notes like “Ad placeholder 300x250” in likely spots. Common choices: below the title, mid-article after section two, and end of post.
• Respect reading flow: Do not push text down or break sentences with ad slots. Keep a consistent rhythm with content first.
• Avoid accidental clicks: Keep a buffer around CTAs, images, and navigation so ads are not too close.
• Stay policy-safe: Do not mimic UI with ad-like elements, and do not label anything as “support us by clicking.” You want organic, non-deceptive engagement.

Smart placement ideas:

• After the intro, before the first H2, one medium rectangle.
• Mid-article after a logical break, one in-content unit.
• End of post, one unit above related articles.

Plan it now, then swap placeholders with real units after approval for a smooth rollout.

Drive Real Traffic and Handle the Application

You do not need viral spikes to get approved. You need steady, real people who read and return. Build organic traffic with social shares, simple SEO, and an email list, then handle the application cleanly. Keep bots and paid boosts out. Patience here beats shortcuts.

Build Organic Traffic Through Social Media

Set up profiles that match your domain and bio, then connect them to your site. Pick two platforms you can maintain, not five you will abandon. Share value first, links second.

• Optimize profiles: Add your site URL, a one-line pitch, and a clear profile image. Keep names and handles consistent.
• Share on a schedule: Post short tips, carousels, or quick videos, then link to the full post. Repeat top posts weekly for new followers.
• Engage daily: Reply to comments, ask questions, and join niche threads. Real conversations lead to real clicks.
• Use pinned posts and link-in-bio: Feature your best guides at the top so new visitors find them fast.
• Track what works: Watch click-through rate and time on page, then create more of what holds attention.

If you want a quick, current overview of organic ideas to mix with socials, skim these practical SEO tips for 2025: How to increase organic traffic: 19 top SEO tips for 2025. Keep it clean, no fake boosts, no click pods.

Use Basic SEO to Attract Search Visitors

You do not need a premium tool to get started. Use free tools to find topics, then write clear titles and descriptions that match search intent.

• Do quick keyword research:
  • Start with seed ideas from your niche.
  • Use free tools to validate demand and related terms. A current roundup is helpful here: The 4 best free keyword research tools in 2025.
• Write strong meta titles and descriptions:
  • Title: include the main keyword near the front and a benefit. Aim for about 55 to 60 characters.
  • Description: one or two lines that promise a result. Aim for about 140 to 160 characters.
• Match search intent: If the query is “how to,” lead with steps. If it is “best,” use comparisons.
• Use basics on-page: One H1, clear H2s and H3s, short paragraphs, and descriptive internal links.
• Keep URLs clean: yourdomain.com/topic-keyword, not long strings or dates.

Small wins stack up. As posts index, update titles, intros, and internal links to improve click-through and dwell time.

Start an Email List for Loyal Readers

Email proves you have a real audience that returns. It is also traffic you control when algorithms shift.

• Pick a beginner-friendly tool: Mailchimp or similar tools work for simple forms and welcome emails.
• Place opt-ins where users notice: end of posts, sidebar, and a calm slide-in on scroll.
• Offer a small freebie: a checklist, a template, or a quick-start guide tied to your niche.
• Send a simple weekly note: one main tip, one new post, one related link. Keep it short and helpful.
• Clean your list: remove inactive subscribers every few months so engagement stays high.

Tip: Track opens and clicks, then write more on the topics readers choose.

Submit Your Application the Right Way

Apply only when your site feels complete. Rushing causes delays.

1. Log in with your Google account and open AdSense.
2. Enter your site URL and your country.
3. Agree to the program policies and terms.
4. Add the AdSense code to your site or connect through your CMS.
5. Confirm that your essential pages, content volume, and traffic sources are in place.
6. Wait for review, usually 2 days to 2 weeks.

While you wait, keep publishing, keep traffic organic, and avoid any ad code changes outside the steps provided.

What to Do If You Get Rejected

Rejection is feedback. Fix what they point out, then try again with a stronger site.

• Read the reason: Common ones include low-value content, low traffic, or policy gaps.
• Address content issues: Publish a few high-quality posts, improve internal links, and polish thin pages.
• Fix UX and policy flags: Make sure your Privacy Policy is visible, navigation is clear, and there are no broken links.
• Improve traffic quality: Keep growing via social, SEO, and email. No bots, no paid clicks, no fake referrals.
• Wait 2 weeks, then reapply: Use that time to ship improvements and check indexing and speed again.

If you prefer a broader traffic checklist while you tune your site, this overview is easy to scan: How to Increase Blog Traffic in 2025.

Steady growth beats shortcuts. Keep it human, keep it useful, and approval follows.

Conclusion

Getting approved for AdSense comes down to quality over quantity, real content, clean UX, and following the rules. If your site puts readers first, loads fast on mobile, and has clear legal pages, you are already ahead of most applications. The rest is consistent publishing, honest traffic, and simple on-page SEO.

Sam fixed thin posts, added Privacy and Contact pages, and polished navigation, then got the green light on the next try. Plenty of small sites do the same, 15 to 20 strong posts, a custom domain, tight internal links, and steady organic visits. That mix still wins in 2025.

Take the next step today. Draft your first or next post, ship a clear About page, run a speed check, and line up ad placeholders. If your site feels complete and policy safe, apply with confidence.

What will you publish this week? Share a quick win or lesson, and pass this guide to a friend who is close to applying. Keep going, the payoff comes to those who show up and do the work.